• Create a culture of excellence for our students, for our teaching and support teams for our leaders and governors.

  • Implementation of a high quality and distinctive curriculum of (PMAS-AAUR) which supports current and future economic and cultural demands and which offers pathways to higher studies and employment.

  • Become a distinctive institute innovating in teaching and learning and in business processes.

  • To lead in an educational social inclusion and widening participations for higher education.

  • Generate strong finance to enable future investment and sustainability